The exact playbook a multi-state roofing CEO uses to scale from small crew to departmentalized operation with systems, teams, and leadership that runs without him.
You've got revenue and a small crew, but you're doing everything yourself. You need systems and your first real hires.
You have a team but growth has stalled. You need departments, leadership development, and a marketing machine.
You want multi-state, multi-market. You need entity structure, fleet ops, and a scalable playbook.
Executive Director of Shamrock Roofing & Construction, a multi-state roofing operation spanning Kansas City, Texas, Arkansas, and beyond. Garen doesn't just teach scaling — he lives it every single day.
While running one of the most sophisticated roofing operations in the Midwest, he simultaneously founded Trussi.ai, manages multiple business entities, and is filing patents in the contracting space.
"Most programs are taught by coaches who left the industry years ago. I'm an active CEO running multi-state operations today. You're learning from someone who's in the trenches, not on the sidelines."
A step-by-step system with real deliverables you'll use in your business from week one.
Before you can scale a business, you need to scale your thinking. Transform from technician to CEO.
Stop being the only closer. Build systems that sell predictably without you in every meeting.
Build a marketing engine that generates leads while you sleep. From LSA to social media to SEO.
The machine that turns signed contracts into completed roofs, happy customers, and 5-star reviews.
Your company can only grow as fast as your people. Recruit, train, and retain A-players.
Most roofers don't understand their numbers until it's too late. Get financial clarity and asset protection.
The contractors who win the next decade will use technology as a competitive weapon.
Build something that runs without you and creates generational wealth.
A 12-month scaling plan built around your numbers, your market, and your goals.
Scripts, objection handling, CRM workflows, and follow-up cadences your team can run without you.
Channel-by-channel strategy with budget allocation for LSA, Facebook, SEO, and social content.
Standard operating procedures for project management, storm season, fleet, and vendor management.
Job descriptions, interview scripts, and 90-day onboarding plans for every role you need to fill.
The 5 numbers every roofing CEO needs to check weekly, plus entity planning worksheets.
